With social media, a picture is worth far more than a thousand words; it can tell your whole story. Author J.K. Rowling sketched out the magical world of Harry Potter before she wrote one word of her story. The same is true of author J.R.R. Tolkien, who drew a map of Middle Earth before he […]
Does Social Media Trump Referrals?
The biggest argument we hear, especially from professional services firms, for not using social media is, “we get along perfectly well with referrals.” Building A Business On Referrals Is No Mean Feat… It means you ship good work and your clients are delighted enough with what you do to say so to the people they know. […]
5 Differences Between B2B and B2C Social Media
For those not too sure of the terminology B2B (Business to Business) & B2C (Business to Customer) – whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B it is ok to use industry jargon and specialist terms, […]
Knowing How Much Social Media To Post
One of the most common social media conundrums for those first starting out with social media is what is the right amount to post? Social media commentators suggest that you have to inundate your audience with multiple updates throughout the day, while others say just keep it very personal for the people you know. Of […]
What Do Your Potential Clients See When They Search Online For You?
Over half of people only search online to source new products and services. In the US, over 90% of people search Google for local providers before they go anywhere else. So even if you are reluctant to use your web presence including social media for outbound marketing, the reality is your services are being searched […]