Traditional advertising that relies on interrupting customers is losing its effectiveness. Today’s marketers face a huge problem: consumers no longer pay attention to advertisements. Most marketing comes in the form of advertising, and over the past decades a tactic called Interruption Marketing has dominated the field. Using this method, consumers are interrupted by advertisements and […]
The Psychology Behind Sharing Content
Marketers instinctively realise that referrals and word of mouth are important to growing a business and a brand.There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers.Certain brands are so successful at this that they inspire levels of great devotion among customers, […]