Social media success for professionals starts with the world’s biggest professional social network with more than 130 million business professionals logging in at least weekly. So here is our brief guide to building an effective LinkedIn social stream and the valuable opportunities to look out for to connect with other professionals. Perhaps standing out from […]
The Psychology Behind Sharing Content
Marketers instinctively realise that referrals and word of mouth are important to growing a business and a brand.There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers.Certain brands are so successful at this that they inspire levels of great devotion among customers, […]