Over 70% of businesses have a Twitter account as they know it is an ideal tool for obtaining social media success for professionals. Many miss out on the potential of Twitter by setting up an account and leaving it to stagnate, yet for just ten minutes a day you can keep the momentums flowing. Here’s How;
It takes 5 seconds to tweet. You should tweet everyday but not just with news about your business. This will be ignored. Instead look at the days trends, follow the hash tags and see how you could incorporate these into your tweets, how you could link them to your industry.
Next make people feel important by retweeting the tweets you like, favourite some that relate to your industry and show your followers that you are taking an active interest in their activities.
Pick out followers that have questions you can answer and help them out. Give advice relating to your business but don’t try to sell your services, simply lend a helping hand.
Ask a Question
Once you’ve separated your followers into lists, target markets and demographics, you can pick three or four to tweet at a time. Ask them a question that will give you valuable information while making them feel as though you’re listening to their needs. For example, if you’re an accountant, ask a few freelance followers what they dislike most about book-keeping.
It’s important to never ignore a question as this is the quickest way to lose a follower. For small businesses it’s easy to ensure you communicate with every person who reaches out, as your business grows, you may need a social media expert to manage it. Make sure you reply to direct tweets; take it a step further and send a direct message. Give a personalised service in a public forum and you’re on the road to success.
External marketing such as guest blogging and working with other companies can double your impact, as they will mention you in tweets giving you access to their followers too. Return the favour by telling your followers about them as the more businesses you connect to, the greater your potential.