The biggest argument we hear, especially from professional services firms, for not using social media is, “we get along perfectly well with referrals.” Building A Business On Referrals Is No Mean Feat… It means you ship good work and your clients are delighted enough with what you do to say so to the people they know. […]
When Your Social Media Isn’t Working
Despite all the big numbers that point to social media success, some firms just don’t see an increase in lead generation through Facebook, Twitter and the content on their web sites. Many give up, having initially been attracted by a “free a marketing channel” that turns out to feel like just a complete waste of […]
Permission Based Marketing & How to Reach New Customers
Traditional advertising that relies on interrupting customers is losing its effectiveness. Today’s marketers face a huge problem: consumers no longer pay attention to advertisements. Most marketing comes in the form of advertising, and over the past decades a tactic called Interruption Marketing has dominated the field. Using this method, consumers are interrupted by advertisements and […]