The key message in this article: With the rise of the internet, business has changed and so has business marketing. Older methods of investing in print ads or business directories no longer work. To ensure a steady stream of new customers, your business needs to build a strong online ad strategy. Take the right steps […]
Facebook Marketing: A Step-By-Step Guide to Guaranteed Results
Facebook is an unparalleled marketing opportunity Although Facebook has become a ubiquitous way to share vacation photos and connect with far-flung friends, it’s not just a social network. As you may have guessed from seeing ads pop up in your newsfeed, it’s also a powerful marketing platform – and your company should take advantage of […]
The One Week Marketing Plan: The Set It & Forget It Approach For Quickly Growing Your Business
Day 1: Define your niche market. The first day of designing your business’s marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the competition. Why’s finding a niche essential? First of all, it provides visibility. To get […]
Why You Should Start Thinking About Your Social Media Strategy
It’s not as hard as people think to achieve social media success for professionals and once mastered, it can bring incredible returns on your investment. Social media is the preferred form of communication for consumers with up to 80% of the general public preferring to connect through Facebook than through a business website. Those without […]
Permission Based Marketing & How to Reach New Customers
Traditional advertising that relies on interrupting customers is losing its effectiveness. Today’s marketers face a huge problem: consumers no longer pay attention to advertisements. Most marketing comes in the form of advertising, and over the past decades a tactic called Interruption Marketing has dominated the field. Using this method, consumers are interrupted by advertisements and […]