Content marketing helps you grab customers’ attention by giving them the information they crave. Marketing is everywhere. You are, on average, bombarded by some 5,000 marketing messages every single day! As a consumer, there are few moments of the day when you’re not being asked to consider a product or service. As a business, on the other […]
Social Media Is Perfect For A Financial Advisers Arsenal
Financial advisers are at the frontline of financial services. You have navigated your clients through the global financial crisis while simultaneously reengineering for RDR and the refreshed regulator, the FCA. While big financial services brands like Banks have used social media to improve client engagement, you have had to operate with one hand tied behind your […]
Does Social Media Trump Referrals?
The biggest argument we hear, especially from professional services firms, for not using social media is, “we get along perfectly well with referrals.” Building A Business On Referrals Is No Mean Feat… It means you ship good work and your clients are delighted enough with what you do to say so to the people they know. […]
5 Differences Between B2B and B2C Social Media
For those not too sure of the terminology B2B (Business to Business) & B2C (Business to Customer) – whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B it is ok to use industry jargon and specialist terms, […]
Knowing How Much Social Media To Post
One of the most common social media conundrums for those first starting out with social media is what is the right amount to post? Social media commentators suggest that you have to inundate your audience with multiple updates throughout the day, while others say just keep it very personal for the people you know. Of […]