You must tailor your pitch to the audience’s crocodile brains. Everyone should learn to pitch ideas well. In every profession, from dentistry to investment banking, there comes a time when you must convince someone of something. Unfortunately, there is a gap between what we are trying to tell our audience and how they perceive it. […]
Social Media Is Perfect For A Financial Advisers Arsenal
Financial advisers are at the frontline of financial services. You have navigated your clients through the global financial crisis while simultaneously reengineering for RDR and the refreshed regulator, the FCA. While big financial services brands like Banks have used social media to improve client engagement, you have had to operate with one hand tied behind your […]
Does Social Media Trump Referrals?
The biggest argument we hear, especially from professional services firms, for not using social media is, “we get along perfectly well with referrals.” Building A Business On Referrals Is No Mean Feat… It means you ship good work and your clients are delighted enough with what you do to say so to the people they know. […]
5 Differences Between B2B and B2C Social Media
For those not too sure of the terminology B2B (Business to Business) & B2C (Business to Customer) – whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B it is ok to use industry jargon and specialist terms, […]
7 Steps to Transform Your Facebook Business Page
Has your Facebook activity stalled? Have you abandoned all thoughts of keeping in touch with your clients using Facebook? Is the idea of making Facebook part of your daily routine a distant memory? While many adviser firms continue to ignore the power of social media, the numbers don’t lie. Facebook is still dominating the social […]