The key message in this article: With the rise of the internet, business has changed and so has business marketing. Older methods of investing in print ads or business directories no longer work. To ensure a steady stream of new customers, your business needs to build a strong online ad strategy. Take the right steps […]
Facebook Marketing: A Step-By-Step Guide to Guaranteed Results
Facebook is an unparalleled marketing opportunity Although Facebook has become a ubiquitous way to share vacation photos and connect with far-flung friends, it’s not just a social network. As you may have guessed from seeing ads pop up in your newsfeed, it’s also a powerful marketing platform – and your company should take advantage of […]
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Content marketing helps you grab customers’ attention by giving them the information they crave. Marketing is everywhere. You are, on average, bombarded by some 5,000 marketing messages every single day! As a consumer, there are few moments of the day when you’re not being asked to consider a product or service. As a business, on the other […]
The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand
With social media, a picture is worth far more than a thousand words; it can tell your whole story. Author J.K. Rowling sketched out the magical world of Harry Potter before she wrote one word of her story. The same is true of author J.R.R. Tolkien, who drew a map of Middle Earth before he […]
The One Week Marketing Plan: The Set It & Forget It Approach For Quickly Growing Your Business
Day 1: Define your niche market. The first day of designing your business’s marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the competition. Why’s finding a niche essential? First of all, it provides visibility. To get […]