Has your Facebook activity stalled?
Have you abandoned all thoughts of keeping in touch with your clients using Facebook? Is the idea of making Facebook part of your daily routine a distant memory?
While many adviser firms continue to ignore the power of social media, the numbers don’t lie. Facebook is still dominating the social media space.
With over 30 million Britons who log on each day using a smartphone or tablet computer to sate their social appetite, Facebook remains a daily destination for consumers and businesses. So get stuck in.
Although the days of just asking for a LIKE, receiving an overwhelming response and accumulating mass quantities of new fans may be gone, you can still position your page for optimal exposure.
Ready to spice up your page? Let’s go…
1. Review Your About Section
Your “About” isn’t just for reference. It’s an opportunity to immediately connect with potential fans.
Use your firm’s tag line, like the “the biggest adviser firm in Norfolk”, “the longest running mortgage brokers in Swindon” or “the award winning financial advisers.”
Include a specific call to action? For example “Get in touch today to find out about how the new retirement freedoms can improve your pension”. Please remember to add a link to your website. This allows anyone landing on your page to instantly click-through to your website easily.
2. Big Up Your Profile
Setting up a Facebook page is easy. You can be up and running in 5 minutes.
But then, just as quickly as your Facebook honeymoon started, it was over. Your page was out there and you were faced with the challenge all Facebook marketers are hit with. How to convert people looking into fans.
The starting point is your super-catchy profile! Your Facebook profile is one of the first locations your potential fans will land. Give them the juicy details about your business that make you unique and LIKEable.
Before you begin crafting your profile, consider;
- What differentiates you and your business
- What are your clients looking for when landing on your page
- What problems do you solve for your clients
- How you can best position your service as a “problem solver”
- What the next step you want any fan to take is
3. Increase Your Appeal With Images
Every post needs a great image. Images take your your engagement from so-so to superb. Rather than simply throwing up a stock photo, take a few moments to add text and your brand to your image.
4. Feature Videos
64% of consumers say they’re more likely to buy after watching a video. One minute of video is worth 1.8 million words. The key takeaway is this. Not implementing video equals an enormous missed opportunity and a lot of hours spent writing. Once you’ve added a video, create a mini strategy on how you’ll share each video.
5. Create a Landing Page
Landing pages aren’t just for your website or blog. They can be just as effective when done right on Facebook. However, before you get started, know the objective and goal of your landing page. Define;
- What is your offer
- Why your offer is compelling
- Why your clients should care
- Why they should take action immediately
- How this helps, simplifies or makes life better for your clients
6. Add a Contact Form
Make it easy for your Facebook fans to connect with you. Offer a free one-on-one telephone session? Maybe you’d like them to share their thoughts or feedback about their experience of a financial services product. Add a contact form to allow them to instantly get in touch.
7. Be a Resource
Your telephone isn’t for looking at, its for having conversations. So equally, your Facebook business page isn’t a brochure. It’s interactive. It’s where you can respond, engage, and share in your fans excitement. Make it a point to quickly reply to comments, answer questions, and provide feedback when necessary.
Setup a notification in your social media software, so that even if you don’t have to watch your page all day. Listening is a skill that all successful advisers and brokers have mastered and one you must hone in order to succeed at Facebook marketing.