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The Ultimate Guide to Local Business MarketinganemptytextllineThe key message in this article: With the rise of the internet, business has changed and so has business marketing. Older methods of investing in print ads or business directories no longer work. To ensure a steady stream of new customers,... -
Facebook Marketing: A Step-By-Step Guide to Guaranteed ResultsanemptytextllineFacebook is an unparalleled marketing opportunity Although Facebook has become a ubiquitous way to share vacation photos and connect with far-flung friends, it’s not just a social network. As you may have guessed from seeing ads pop up in your newsfeed,...
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Epic Content Marketing: How to Tell a Different Story, Break...anemptytextllineContent marketing helps you grab customers’ attention by giving them the information they crave. Marketing is everywhere. You are, on average, bombarded by some 5,000 marketing messages every single day! As a consumer, there are few moments of the day when you’re not being...
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The Power of Visual Storytelling: How to Use Visuals, Videos...anemptytextllineWith social media, a picture is worth far more than a thousand words; it can tell your whole story. Author J.K. Rowling sketched out the magical world of Harry Potter before she wrote one word of her story. The same is...
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The One Week Marketing Plan: The Set It & Forget...anemptytextllineDay 1: Define your niche market. The first day of designing your business’s marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the...
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Pitch Anything: An Innovative Method for Presenting, Persuading and Winning...anemptytextllineYou must tailor your pitch to the audience’s crocodile brains. Everyone should learn to pitch ideas well. In every profession, from dentistry to investment banking, there comes a time when you must convince someone of something. Unfortunately, there is a gap...
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Social Media Is Perfect For A Financial Advisers ArsenalanemptytextllineFinancial advisers are at the frontline of financial services. You have navigated your clients through the global financial crisis while simultaneously reengineering for RDR and the refreshed regulator, the FCA. While big financial services brands like Banks have used social media to...
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Does Social Media Trump Referrals?anemptytextllineThe biggest argument we hear, especially from professional services firms, for not using social media is, “we get along perfectly well with referrals.” Building A Business On Referrals Is No Mean Feat… It means you ship good work and your clients are delighted...
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5 Differences Between B2B and B2C Social MediaanemptytextllineFor those not too sure of the terminology B2B (Business to Business) & B2C (Business to Customer) – whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be...
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7 Steps to Transform Your Facebook Business PageanemptytextllineHas your Facebook activity stalled? Have you abandoned all thoughts of keeping in touch with your clients using Facebook? Is the idea of making Facebook part of your daily routine a distant memory? While many adviser firms continue to ignore the power...
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How to Manage Twitter in Ten Minutes Every DayanemptytextllineOver 70% of businesses have a Twitter account as they know it is an ideal tool for obtaining social media success for professionals. Many miss out on the potential of Twitter by setting up an account and leaving it to...
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Knowing How Much Social Media To PostanemptytextllineOne of the most common social media conundrums for those first starting out with social media is what is the right amount to post? Social media commentators suggest that you have to inundate your audience with multiple updates throughout the day,...
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What Do Your Potential Clients See When They Search Online...anemptytextllineOver half of people only search online to source new products and services. In the US, over 90% of people search Google for local providers before they go anywhere else. So even if you are reluctant to use your web presence including...
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How to Use Email Marketing SuccessfullyanemptytextllineEmail marketing can generate many leads as long as it’s done correctly. There are a myriad of ways to tackle an email marketing campaign from creating the right lists to seeking permission and adding subscribers. Today I’ll give tips on how...
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Why You Should Share Other People’s ContentanemptytextllineSocial media success for professionals is as much about accepting the world has moved forward, as it is about understanding marketing. In a time when people constantly connect through multiple social media channels, professionals who embrace every opportunity to communicate with...
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Why You Should Start Thinking About Your Social Media StrategyanemptytextllineIt’s not as hard as people think to achieve social media success for professionals and once mastered, it can bring incredible returns on your investment. Social media is the preferred form of communication for consumers with up to 80% of the...
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Ways To Find Local Facebook FansanemptytextllineIf you run a small business using Facebook you will have reached the conclusion by now, you need to increase your reach. There is little value in publishing great stories about your firm and helpful content if your audience isn’t growing...
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Managing Your Personal and Professional Personas OnlineanemptytextllineFor some the line between a personal and professional persona is quite blurry and occasionally they do cross, which can have disastrous consequences if each one is not managed correctly. Real World Social Media You’re a successful manager of an office. You’re...
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10 Ways To Get More Business From LinkedInanemptytextllineIf you have a business then you should be using LinkedIn. Facebook and Twitter cater to your more social connections, LinkedIn means business. This is your online daily networking event. With over 19 million people in the UK actively using LinkedIn, you can’t afford...
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2 Minute Beginner’s Guide to TwitteranemptytextllineTwitter is a uniquely different format from any other social media site that is ideally suited for just dropping in between meetings. After creating an account and logging in for the first time, many new users will look at the Twitter...
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How To Use Photos With Your Online MarketinganemptytextllineVisual marketing is an extremely powerful way to reach would-be consumers and encourage brand awareness, loyalty, and interest and ultimately increase sales. Using photos in your social stream as part of your online marketing is the best way forward. Google has made...
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Using LinkedIn to Build a Powerful Business PresenceanemptytextllineSocial media success for professionals starts with the world’s biggest professional social network with more than 130 million business professionals logging in at least weekly. So here is our brief guide to building an effective LinkedIn social stream and the valuable...
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Why Video Is Brilliant For Generating Web TrafficanemptytextllineVideo can deliver a killer punch to your marketing effort by knocking out your rivals with a big marketing spend and putting your business ahead on the first page of a Google search for your keywords. The good news is video...
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Is There A Best Time To Post On Social Media?anemptytextllineIf you Google the question you’ll come up with pages of different and conflicting answers. The reason for this is that no two businesses are exactly the same and no two sets of followers engage the same way. Take A Look...
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When Your Social Media Isn't WorkinganemptytextllineDespite all the big numbers that point to social media success, some firms just don’t see an increase in lead generation through Facebook, Twitter and the content on their web sites. Many give up, having initially been attracted by a “free...
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Permission Based Marketing & How to Reach New CustomersanemptytextllineTraditional advertising that relies on interrupting customers is losing its effectiveness. Today’s marketers face a huge problem: consumers no longer pay attention to advertisements. Most marketing comes in the form of advertising, and over the past decades a tactic called Interruption Marketing...
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The Psychology Behind Sharing ContentanemptytextllineMarketers instinctively realise that referrals and word of mouth are important to growing a business and a brand. There’s evidence to back this instinct up: a three-year study of German bank accounts found that referrals are both more loyal and more valuable customers. Certain...